{"id":6427,"date":"2025-10-17T08:43:44","date_gmt":"2025-10-17T08:43:44","guid":{"rendered":"https:\/\/multimoto.pt\/?p=6427"},"modified":"2026-03-30T08:34:45","modified_gmt":"2026-03-30T08:34:45","slug":"tvs-motor-nova-marca-do-grupo-multimoto","status":"publish","type":"post","link":"https:\/\/multimoto.pt\/en\/veiculos\/2025\/10\/17\/tvs-motor-nova-marca-do-grupo-multimoto\/","title":{"rendered":"TVS MOTOR \u2013 Multimoto Group's New Brand"},"content":{"rendered":"<p>With over 3.8 million units sold and a century-long history, <strong>TVS, the world's fourth largest motorcycle manufacturer, arrives in the Iberian Peninsula through the Multimoto Group<\/strong> as the exclusive importer in Portugal and Spain.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-6429 size-full\" src=\"https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/tvs-cor.png\" data-orig-src=\"https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/tvs-cor.png\" alt=\"\" width=\"2135\" height=\"396\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272135%27%20height%3D%27396%27%20viewBox%3D%270%200%202135%20396%27%3E%3Crect%20width%3D%272135%27%20height%3D%27396%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/tvs-cor-18x3.png 18w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/tvs-cor-200x37.png 200w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/tvs-cor-300x56.png 300w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/tvs-cor-400x74.png 400w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/tvs-cor-600x111.png 600w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/tvs-cor-768x142.png 768w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/tvs-cor-800x148.png 800w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/tvs-cor-1024x190.png 1024w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/tvs-cor-1200x223.png 1200w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/tvs-cor-1536x285.png 1536w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/tvs-cor.png 2135w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2135px) 100vw, 2135px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The Multimoto Group has added <strong>TVS Motor<\/strong>, owned by one of the world's largest motorcycle manufacturers, to its brand portfolio. With this move, the Group becomes the first<strong>\u00a0official private importer in Europe<\/strong>consolidating its position as a leader in the import and distribution of two-wheeled vehicles in Portugal and Spain.<\/p>\n<p>The introduction of TVS marks its launch, based on five strategic moments\/pillars:<\/p>\n<ul>\n<li>The official presentation of the brand and its first participation in the international motorcycle show - <strong>EICMA 2025<\/strong>\u00a0from November 6 to 9 in Milan.<\/li>\n<li>The implementation of the dealer network (sales and after-sales) in Spain, still in 2025.<\/li>\n<li>Creation of a retail network for Portugal (sales and after-sales) in 2026.<\/li>\n<li>Establishment of an after-sales network of excellence in the Iberian Peninsula, alongside the sales networks.<\/li>\n<li>Implementation of a communication and marketing strategy tailored to the needs of the European market and customers, with the aim of positioning TVS as a benchmark brand in its segment.<\/li>\n<\/ul>\n<p>TVS Motor Company, founded in 1911 in India, ranks <strong>fourth worldwide<\/strong>\u00a0among motorcycle manufacturers, <strong>with approximately 3.8 million units sold in 2024 and growth of 9.8% in 2025.<\/strong>.<\/p>\n<p>The brand has a wide range of 12 models, including motorcycles and scooters with combustion and electric engines.<\/p>\n<p>Among its most notable models are the <strong>RTR 310<\/strong>\u00a0and <strong>RR 310<\/strong>, which will soon be available in our market and represent the perfect combination of design, technology, and sporting performance.<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-6430 size-full\" src=\"https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/RTR-310-E-RR-310.jpg\" data-orig-src=\"https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/RTR-310-E-RR-310.jpg\" alt=\"\" width=\"1920\" height=\"842\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%27842%27%20viewBox%3D%270%200%201920%20842%27%3E%3Crect%20width%3D%271920%27%20height%3D%27842%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/RTR-310-E-RR-310-18x8.jpg 18w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/RTR-310-E-RR-310-200x88.jpg 200w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/RTR-310-E-RR-310-300x132.jpg 300w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/RTR-310-E-RR-310-400x175.jpg 400w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/RTR-310-E-RR-310-600x263.jpg 600w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/RTR-310-E-RR-310-768x337.jpg 768w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/RTR-310-E-RR-310-800x351.jpg 800w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/RTR-310-E-RR-310-1024x449.jpg 1024w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/RTR-310-E-RR-310-1200x526.jpg 1200w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/RTR-310-E-RR-310-1536x674.jpg 1536w, https:\/\/multimoto.pt\/wp-content\/uploads\/2025\/10\/RTR-310-E-RR-310.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Milestones in TVS's success story:<\/p>\n<ul>\n<li>Since 2013, it has maintained a strategic alliance with <strong>BMW Motorrad<\/strong>\u00a0for the joint development of motorcycles, which has resulted in models such as the <strong>BMW G 310 R<\/strong>\u00a0and <strong>TVS Apache RR 310<\/strong>.<\/li>\n<li>In 2020, it acquired the historic British brand <strong>Norton<\/strong>reaffirming its ambition for growth.<\/li>\n<li>It recently strengthened its innovation capacity with the purchase of Italian design company <strong>Engines Engineering<\/strong>\u00a0(Bologna), which became its <strong>Global Center of Excellence in Design.<\/strong>.<\/li>\n<\/ul>\n<p>The introduction of TVS to the Iberian market through the Multimoto Group is an important milestone for both companies, which are thus expanding their range of products and services in the European market.<\/p>","protected":false},"excerpt":{"rendered":"<p>TVS arrives in Portugal and Spain through the Multimoto Group.<\/p>","protected":false},"author":2,"featured_media":6428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[95],"tags":[143,145],"class_list":["post-6427","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-veiculos","tag-grupo-multimoto","tag-tvs-motor","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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