The 26th and 27th of May were significant dates for Segway Powersports on an Iberian level.
The Alter Real Stud Farm, in Alter do Chão, set the stage for the Iberian Dealer Convention, an event that brought together nearly 150 professionals – from senior management to technical and sales teams – representing the dealer networks of both Portugal and Spain.
It was a moment of sharing and connection, with exciting updates across the brand’s three segments (ATV, UTV, and SSV), and naturally included test rides of the latest models.
The conditions were ideal for an event that aimed to be more than just a simple gathering of professionals. Above all, it was a key moment of unity, strategy, and excitement, marking the beginning of a new era for Segway Powersports – one defined by power, performance, and technology.
SHARING EXPERIENCES, STRATEGIES AND…
The presentation of the new models marked the start of the first day at the Hotel Vila Galé Collection Alter Real, culminating in the most eagerly awaited moment: the chance to see the brand’s latest innovations up close and firsthand. In addition to this major reveal in the SSV segment, two other models were also introduced: the UTV Fugleman UT6 and a 1000cc ATV, the Snarler AT10 Wide.
...POWERFUL EMOTIONS!
With the presentations complete, the second day was entirely dedicated to test rides of the new models. With temperatures nearing 30°C, the conditions were perfect for kicking up some dust, on a route carefully designed to push the boundaries of adventure. Emotions ran high, and there was no better way to experience what these vehicles truly have to offer: pure adrenaline, robustness, power, and reliability.
To those who participated, and to those who were unable to attend this time, we share below access to some of the best moments from the convention. This was just one of many proofs that the brand is increasingly well-equipped to meet a highly promising present and future, aiming to establish itself more and more as a leading name in the off-road vehicle segment.
