Multimoto and Cepsa signed today in Lisbon a strategic partnership for the distribution and recommendation of Cepsa lubricants.

This partnership includes the distribution of Cepsa lubricants to the markets of Portugal and the province of Madrid, as well as exclusive recommendations for the Kawasaki, Benelli, Keeway, UM Motorcycles and Linhai brands represented by the Multimoto Group.

The alliance between the companies, initially expected to last three years, implies that Multimoto recommends Cepsa's high-quality lubricants to its customers and distribute them through its extensive retail network.

For Niurka Sancho, director of the company’s Lubricants business, "our business evolves with strategic partnerships and reference partners who understand our products and work with us to achieve the best results. We are one of the major lubricant references in the Iberian Peninsula and with this agreement with Multimoto we expect to boost, in the medium term, growth in the 4-stroke engine market and solidify our presence in the 2-stroke market. This agreement includes all the products in the new Cepsa Moto and XTAR Moto ranges, which incorporate EfficientLub technology, a perfect blend of top quality synthetic bases and the latest generation of additives that clean the engine, improving its performance and useful life".

For Adriano Duarte, Multimoto's General Manager, "we are a reference in the market and our clients recognize that we always advise the best products for the maintenance of their motorbikes. Because we know Cepsa lubricants well, we advise and distribute them, believing that this partnership will be extremely beneficial for both".