Alpinestars, founded in 1963, has become a world leader in the development and creation of professional racing products such as motorcycling airbag protection, high-performance apparel and technical footwear. Alpinestars believes that the best research and design is achieved under extreme conditions.

Thanks to its involvement in major competitions such as MotoGP, World Motocross, AMA, Formula 1 and NASCAR, Alpinestars develops advanced technical equipment for the world's racing's top riders.